DailyDOOH

ESPN is set to roll out its new direct-to-consumer (DTC) service and enhanced ESPN App and the brand is kicking off the launch with a fully integrated marketing campaign inclusive of physical activations, first-of-its-kind strategic brand collaborations and unique digital experiences that will be deployed over the next few months.

In conjunction with the launch, ESPN is taking over New York City’s ‘E’ train and making it the ‘ESPN’ train, treating sports fans to a fun and exciting takeover experience throughout the city.

The campaign, which features John Cena in its creative TV spots, is designed to build excitement and encourage personalization around the reimagined ESPN App and DTC service.

The out-of-home portion of the campaign is being executed in partnership with OUTFRONT Media, the exclusive advertising partner for New York’s MTA. Together, they are leveraging the city’s expansive transit network, and its connection to the New York community it serves, from the fully wrapped E Train to other transit advertising throughout the system.

Through this iconic takeover of the NYC Subway line, the ‘ESPN’ train will highlight ESPN’s new brand promise, All of ESPN. All In One Place, with buzzworthy ride experiences including:

• Eye-catching ESPN branded ‘E’ train subway cars beginning Aug. 21 for a four-week period
• Special platform announcements featuring ESPN talent at the Spring Street E station
• A sports mascot filled-ride on 8/21 with guest appearances from iconic figures like Mr. & Mrs. Met, Otto the Orange, the NJ Devil, the New York Giants G-Line band, and more

As part of the overall marketing, ESPN is calso ollaborating with brands in innovative ways that drive impact and awareness, including Complex, Lyft, Samsung and more. Media planning was done in collaboration with Publicis.

“We designed our groundbreaking new product and campaign with our one mission in mind: to serve sports fans, anytime, anywhere.” said Jo Fox, Senior Vice President of Marketing at ESPN. “Just as our new all-in-one DTC offering and enhanced ESPN App immerses fans with the sports, fantasy games, content, and analysis they love wherever they go, our campaign immerses fans with the ESPN brand they know and love but in a new, surprising, and interactive way. From streets to stores to airports, trains, subways and more, this is ESPN like you’ve never experienced it before, and we can’t wait.”

Beginning today August 21, fans can purchase all of ESPN, Disney+ and Hulu for a limited time offering of USD 29.99/month for 12 months with no annual contract.

Nominations are due August 29 for the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, for its annual Leading Women in Digital Media Awards.

The awards program developed by WE.DOOH (the association’s Women’s Empowerment Initiative) a few years ago recognizes outstanding female leadership at DPAA member companies.

“The purpose of these awards is to spotlight the valuable contributions of women in our industry,” said Barry Frey, President & CEO of DPAA. “DPAA Women’s Empowerment Initiative continues to be an important growth program for the DOOH industry.”

Awards will be given out in three categories and winners recognized during #OOHNYC at the DPAA Summit on October 14th at Chelsea Piers in NYC…

• Rising Star – recognizing emerging female leaders
• Unsung Hero – highlights women whose work, actions or activities often go unseen, but have advanced the DOOH industry
• Vanguard – experienced, who looks to advance women in the industry as well as the industry itself

Last year’s recipients included: Nicole Robinson-Etienne from Intersection (Rising Star), Margarita Neymark from Wrapify (Unsung Heros), and Lina Maggi from National Experiential (Vanguard).

Nominations are due August 29, all DPAA member companies are encouraged to submit nominations. Submissions will be reviewed, and award recipients will be decided upon by members of the WE.DOOH Advisory Board.

Information on how to nominate can be found here.

In-store retail activation isn’t just a nice-to-have these days it’s becoming a critical driver of revenue, engagement, and growth. As part of a unified retail media network (RMN) strategy, in-store media can onnect with shoppers at the point of decision, complementing onsite and off-site channels to create a seamless path to purchase.

You can discover why in-store retail media is a strategic advantage for forward-thinking retailers with this ebook which explores how to build and scale in-store networks that elevate the shopper experience, unlock new monetization opportunities, and support long-term success.

You will learn how to:-

• Choose the right implementation model to structure and operate your in-store retail media network.
• Avoid common pitfalls when scaling in-store retail media, with insights to help you navigate logistics, integration, and team coordination.
• Scale your in-store activation, including choosing the right tech stack, leveraging first-party data, supporting a dynamic content strategy, and much more.

It is available here.

In the US Non-Tobacco Nicotine (NTN) products are regulated by the federal Food and Drug Administration (FDA), which requires manufacturers to obtain pre-market approval and adhere to strict marketing guidelines.

Out of home media companies may accept NTN product advertising but should be mindful of required warnings. The Out of Home Advertising Association of America (OAAA) has provided here a list of suggested practices.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has announced initial speakers for the DPAA Global ‘Video Everywhere Summit’ which takes place Tuesday, October 14, 2025 at (its now usual location) Pier Sixty, New York during Out of Home New York (itself October 13-17, 2025).

For almost a decade now, the DPAA Global Summit has been the largest one-day omnichannel media and marketing event (where innovation meets influence). It’s a premium gathering that typically brings together 1,000+ business leaders who are shaping the future of consumer engagement in today’s dynamic marketplace.

The theme for this year’s event is ‘Where Digital Meets The Real World’.

Confirmed speakers include:-

• Domenic DiMeglio, CMO, Paramount +
• Kristin Patrick, CMO, Marc Jacobs
• Jill Cress, CMO & Chief Experience Officer, H&R Block
• Dana Nussbaum, Co-Head, Global Motion Picture Marketing, Warner Bros.
• Christian Davin, Co-Head, Global Motion Picture Marketing, Warner Bros.
• Shiv Singh, Best Selling Author of Marketing with AI for Dummies
• Chuck Todd, Emmy Award-winning journalist, fmr. moderator of Meet The Press

This event has emerged as the definitive event where global brands share their breakthrough stories and industry leaders forge the future of consumer engagement. This is where the most influential voices in marketing come together to explore cutting-edge developments in DOOH, programmatic, omnichannel, and tech integration.

Here’s what to expect:

• Elite Networking: Connect with 900+ industry leaders including brand CMOs, tech and agency CEOs, media decision-makers, and thought leaders
• Innovation Showcase: Discover the latest developments in digital out-of-home, programmatic, and omnichannel integration
• High-Impact Dialogue: Engage in meaningful conversations designed to drive real business outcomes

Barry Frey, President & CEO of DPAA told us “The DPAA Summit is the meeting point the global DOOH community. Digital Out of Home, which includes in-store retail media, is the fastest growing medium, and this Summit is the chance for our members and the full industry to engage with top marketers and decision-makers.”

Regular attendees will know that the summit always delivers top brands, such as Colgate-Palmolive, General Motors, American Express, Mastercard, McDonald’s, PepsiCo, Walgreens, Kroger, Danone, plus WPP, Kinesso, Mediamonks, Omnicom, Luma Partners, Stagwell Global and many more.

Additional speakers will be announced in the coming weeks.

Registration can be found here.

The Australian Out of Home industry association today announced half year net media revenue of $697.3million, up 17.86% from $591.7million* for the same period in 2024.

Digital Out of Home (DOOH) revenue now accounts for 76.1% of total net media revenue year-to-date, an increase from last year’s 74.4% for the same period.

Half-year net media revenue category figures are provided from 2024 to capture the growth of the industry including OMA membership up to July 2025:

Category figures 2025^:

• Roadside Billboards (over and under 25 square metres) $294.9 million
• Roadside Other (street furniture, bus/tram externals, small format) $150.1 million
• Transport (including airports) $104.4 million
• ^^Retail, Lifestyle and Other $147.9 million

(And for comparison) Category figures 2024^:

• Roadside Billboards (over and under 25 square metres) $ 253.1 million
• Roadside Other (street furniture, bus/tram externals, small format) $ 131.9 million
• Transport (including airports) $ 76.8 million
• ^^Retail, Lifestyle and Other $ 129.9 million

*Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to July 2025.

^ Figures may not add to total due to rounding.

^^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

Ace Hardware, the world’s largest hardware cooperative, has announced the launch of ‘RedVest Media, The Helpful Network’ its new retail media network (RMN) designed to give brands the ability to engage with Ace shoppers with highly targeted, full-funnel advertising across online channels.

“Ace has always been about helping our neighbors,” said Molly Hjelm, Corporate Vice President of Retail Media at Ace Hardware. “With RedVest Media, we’re now extending that helpfulness to our brand partners, giving them the tools and data to drive meaningful engagement and measurable results at both the national and local level.”

Through its partnership with Epsilon Retail Media, RedVest Media offers brand advertisers a robust, ready-to-activate retail media solution that includes:

• Onsite Premium Ads, Search, and Display
• Email and Push Messaging
• In-store Signage
• Offsite Programmatic: Display, Video, CTV, and Mobile

Brand partners will also have access to real-time performance dashboards to track onsite and offsite campaign impact and eCommerce conversion, with both managed and self-service options available. RedVest Media is fully interoperable with Pacvue, Flywheel, and Skai, meeting brands where they already manage retail media.

With more than 5,100 U.S. locations across all 50 states and nearly 73 million Ace Rewards Members, Ace is uniquely positioned to deliver hyper-local and full-funnel advertising capabilities.

The announcement said that the launch of RedVest Media reinforces Ace’s commitment to supporting independent store owners and its portfolio of brands by providing partners with greater control and visibility to drive awareness, traffic, and sales outcomes.

RedVest Media’s debut follows its official introduction to Ace’s vendor community at the Ace Hardware Fall Convention last week in Chicago, providing brand partners with a powerful new toolkit to reach Ace’s loyal customers and drive growth.

For more information on RedVest Media click here.

The Out of Home Advertising Association of America (OAAA) has announced the jury for this year’s OOH Media Plan Awards, an industry-leading program celebrating outstanding media strategy, placement, and execution since its launch 25 years ago.

This year’s jurors include a distinguished lineup of professionals whose diverse expertise spans media, agencies, technology, brand stewardship, and innovation:

Brad Alperin, Head of Brand Solutions, OUTFRONT Media
Ali Broback, Chief Client Officer & Partner, ODN
Maria Givens, VP, Head of Media, Digital & Platforms, NA, Bayer
Randy Kilgore, Chief Revenue Officer, Reveal Mobile
Greg Joseph, VP, Inventory Development, StackAdapt
Daniel Mello Motta, VP Marketing & Communications, Americas, Loewe
Jonathon McKenzie, Head of Brand Paid Media, HubSpot
Josh Scharfberg, Chief Revenue Officer, Adams Outdoor Advertising
Hugh Scallon, SVP, Head of Video Activation, VaynerMedia
AJ Storinge, EVP, Global Managing Partner, Client Leader, UM WW

“Out of home has a unique ability to connect with audiences in powerful and memorable ways,” said Maria Givens, VP, Head of Media, Digital & Platforms, NA, Bayer. “I am honored to join this year’s jury and look forward to recognizing work that pushes creative boundaries while delivering measurable business results.”

Drawn from both OAAA’s Brand and Agency Councils, as well as OAAA’s membership, this year’s jury reflects a dynamic cross-section of leaders shaping the future of out of home advertising. Their combined expertise spans creative development, media strategy, data-driven planning, and brand leadership, ensuring each campaign is evaluated through multiple expert perspectives.

“OAAA’s OOH Media Plan Awards highlight the best thinking in our industry,” said Olivia Oshry, SVP Marketing & Communications, OAAA. “This year’s jury brings together incredible talent from across our community who understand the art and science behind impactful campaigns. We look forward to seeing the innovative ideas and strategies that will rise to the top.”

Entries are complimentary. The call for entries runs through September 5, 2025. To be eligible, campaigns must have appeared on OOH media between July 1, 2024 and June 30, 2025 and must not have been submitted in previous OOH Media Plan Awards competitions.

Last year, the coveted Media Plan of the Year honor went to the Charli XCX’s Brat Wall campaign, a bold partnership between Colossal Media and Warner Records that transformed a Brooklyn wallscape into a viral sensation, driving social conversation and fan engagement worldwide.

Winners will be revealed at The Advertising Club of New York’s OOH:NOW event on December 3, 2025.

For campaign guidelines, submission instructions, or to enter, click here.

AdOmni today announced what they describe as groundbreaking enhancements to its platform that enables self-service DOOH campaigns to be planned and bought as easily as Facebook or Instagram ad campaigns.

These new features, powered by its proprietary AI assistant, Jeen AI, are specifically designed to empower small businesses and mid-market advertisers to launch and manage professional-grade DOOH campaigns with unprecedented ease and speed.

The platform’s new self-service features, including a five minute campaign setup and credit card payment options, are now open to the public.

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When Allen Online, the digital learning arm of Allen Career Institute Pvt. Ltd., set out to celebrate its JEE Advanced 2025* and NEET 2025** toppers, the ambition went beyond putting up congratulatory banners. The brand wanted to make a statement of pride and leadership, proving that academic success could command the same attention as a movie blockbuster or a sporting championship win.

Over the past two months, that ambition took over the streets of Uttar Pradesh and West Bengal. From crowded markets to busy intersections, 169 high-impact OOH sites across 40 cities turned five young achievers into local icons. JEE toppers Chirag Singh from Uttar Pradesh, Aritro Rai from Kolkata, and Arka Banerjee from the rest of West Bengal, along with NEET toppers Tanmay Jagga from Uttar Pradesh and Debarghya Bag from West Bengal, smiled down from giant billboards, their All India Ranks emblazoned alongside bold campaign messages tailored for each market.

In Uttar Pradesh, the displays proclaimed: ‘No Tamasha, No Dramebaazi, Bas Results!’ and ‘Online Padhai Ka Asli Leader’. In West Bengal, the tone carried a local connect with English-Bangla messaging that reinforced Allen Online’s leadership and trust. The result was a campaign that felt personal, relevant, and unmissable.

The campaign unfolded in two phases. The JEE Advanced celebration covered thirteen cities and seventy-two sites. The NEET leg expanded its reach to twenty-seven cities and ninety-seven locations. Together, they formed a tightly planned rollout that was as strategic as it was spectacular.

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